Are you looking for feedback about an idea or prototype?
Whether you’re looking to build an app, website or service, it helps to have reliable information to work with. We use different techniques to do UX and market research for startups and SMEs. At every point in the development cycle we connect you with your audience and measure your users’ experience (UX).
We take care to understand your objectives, before finding the evidence to support both design and decision making. We’re also resourceful about getting you over the next hurdle with time and money for the next.
We are agile.
For startups
- Competitor review
- Market research
- User task analysis
- Recruiting and administering the target demographic
- Validating user stories
- Gathering feedback on ideas and digital prototypes
- Identifying usability issues
- SEO
We work with people and data to give you first hand feedback on ideas, designs and prototypes.
We research with data that’s already available for a better understanding of the market, target demographic and competitors.
And we work with you to find the independent evidence to support business cases and funding applications.
Help with the next step
Requirements:
We undertook primary market research for a startup with a new idea for an app. The research was jointly developed and the client observed sessions to help ensure findings were meaningful and relevant.
Feedback:
“We gained the exact kind of insights that we wanted (in edited videos the day after each interview), the kind of things you cannot find on google or in books – this alone made us feel ready to begin development and planning a test phase.
For SMEs
- Market segmentation
- Defining and baselining KPIs
- Recording web interactions
- Performance tracking
- Gathering customer feedback
- Identifying usability issues
- Support with Google Analytics
- Data analysis
- SEO
We find and engage with your target demographic to deliver first hand feedback about designs, prototypes and ideas.
We also research with data that’s already available to give you a better understanding of your users, market and competitors.
We work with you to provide independent results that support business cases and help you stay focused on your users’ experience and stakeholders’ requirements.
How research fits with development
Agile Development:
We can fit research around your sprint cycles. From exploring concepts and user stories to testing how well a particular page or piece of functionality works in the real world.
Waterfall projects:
Waiting to test until after something’s built is a risky strategy. We provide feedback at each stage of development: from discovery to launch and beyond.
