the challenge
How to make services, systems and new technologies work for both the provider and end user?
From understanding context and requirements to usability testing,
we help to measure performance, and research with your audience to find improvements.
we are
- Focused on making websites and services accessible, useable and useful
- An independent agency based in Essex
- Qualified in Google (web) Analytics
- Comfortable working with people and statistics
- Experienced in working with commercial and statutory organisations across the UK
- Preparing for AI
What we do
Discovery
We take care to understand what's already known and how best to fill in the gaps.
Administration
We recruit and research with people from your target audience.
Evidenced design
We describe your users' experience, make sense of data, and identify improvements.
We also investigate what’s working well
Recent articles
“No, no, no, no. You gotta listen to the way people talk” – John Connor Terminator 2
In 1997 IBM’s supercomputer “Deep blue” beat Gary Kasparov the reigning world chess champion. Kasparov went on to win 5:1, but these days a grand master can only occasionally beat […]
Turning opinions into results
Previous posts in this category describe how Neilsen’s popular methodology of Discount Usability Testing can identity around 80% of a site’s usability issues. It’s quite “doable”, typically taking a day, with 5 […]
Challenges with designing local government services
A recent assignment with local government brought home the challenges of introducing digital, agile and service design into a traditional service provider; into an environment that’s neither digital first nor […]
A language of visual design – the grammar of digital engagement
Researching for a county council involved looking at other local government websites to see if there was a structure to the visual design, if they used a visual language. Unlike […]